Articles Tagged ‘UM’

Amobee

UM, Amobee gear up to fight COVID misinformation

Sites with excess inventory are being encouraged to use it for a campaign focused on facts.

Reese-combined-stills

How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.

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Blog: Making sense of radical circumstances

UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.

Alain

How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

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The Meatless Farm Co embarks on biggest spend yet

As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.

Sobeys

Sobeys ventures into IGTV for holiday campaign

As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.

UM-group-pic

2019 Media AOY Silver: UM’s courage pays off

To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.

AOY gold widened

Who took home hardware (and made history) at AOY?

A new media agency topped the annual awards, the culmination of a long journey.

BP HNIC

Boston Pizza gets serious about Saturdays with HNIC partnership

The Canadian chain is using Wednesdays and Thursdays to attract hockey fans to its locations during the big game.

Plant

IPG Mediabrands continues global exec shuffle

Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.

Canadian Tire

Four Canadian agencies shortlisted for M&M Global Awards

Touché! made the short list five times, with four nominations for Canadian Tire Corporation.