Articles Tagged ‘UM’

A deeper look at the 2024 Media AOY winners

Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.

2024 AOY: At UM, ideas roam free

The shop picked up Silver in the media category for its work with Tylenol, Oh! Henry and BMO.

Who won what at the 35th Agency of the Year awards

Rethink made Agency of the Year history by winning its sixth consecutive gold.

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.

WPP bounces back, IPG to sell off R/GA and Huge

As WPP invests big on AI, both holding companies are streamlining their operations.

Skip ditches the dishes

To relaunch the brand under a more concise moniker, it is bringing back Jon Hamm as spokesperson.

Kinesso partners with Amazon Ads to optimize first-party data

The agency is optimizing campaigns with first-party data in a privacy-safe cloud-based clean room.

Strategy reveals the 2024 Media Agency of the Year finalists

The awards show will take place on October 30 at the Koerner Hall in Toronto.

The value of the 2024 Olympic Games, according to media buyers

Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.

Who will be watching the Summer Olympics?

Media in Canada looks at the expected audience interest for this year’s Games.

MiC Roundtable, Part 3: how the industry can thrive in the future

Industry leaders talk challenges they may face in five years.

MiC roundtable, Part 2: forecasting mass audiences and role of AI

Industry leaders discuss how media is evolving.

Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand

The takeover is part of a broader strategy to reach Gen Z and Millennials.

Amex inks multiyear F1 Americas deal

The partnership includes activations at the Canadian Grand Prix.

Where will the upfront dollars go in Canada?

The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.