Articles Tagged ‘UM’

sara-kurfess-2ajwLKnRHBY-unsplash

Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

barber

Amex Canada thinks ‘small’ with new Twitter series

The series is part of a broader campaign by Amex Canada to promote and help small businesses.

skipthedishes-rebrand

Skip buys big to boost NHL partnership

As the delivery app brings arena food to living rooms, it’s sparing no expense on TV, digital and social.

Hellmanns-Hellmann-s- new Animal Crossing island converts player

Could Animal Crossing be a ‘new horizon’ for marketers?

Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?

Carleton

Sobeys strikes an NHL deal

Voilà‘s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.

rogers dina

ICYMI: Roger Petersen out at BT, UM helps BIPOC-owned businesses

Plus, Stingray brings iconic concerts – including Woodstock – to people’s living rooms.

HP Wave

Should brands get in on the Houseparty?

The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?

VH1 RUPAULS DRAG RACE SEASON 12 2019 GALLERY

Four sponsors sashay into Drag Race Canada

The Crave original will include sponsored prizes and extended online series.

subway empty

How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

Amobee

UM, Amobee gear up to fight COVID misinformation

Sites with excess inventory are being encouraged to use it for a campaign focused on facts.

Reese-combined-stills

How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.

_0015_richard bw.jpg

Blog: Making sense of radical circumstances

UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.

Alain

How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.