Articles Tagged ‘UM’
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
Year in Review: Kevin Johnson and Ben Seaton on media that connects
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Initiative takes home Best of Show at 2024 Media Innovation Awards
Initiative and Courage took home the most prestigious awards of the night.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
A deeper look at the 2024 Media AOY winners
Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.
2024 AOY: At UM, ideas roam free
The shop picked up Silver in the media category for its work with Tylenol, Oh! Henry and BMO.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
Skip ditches the dishes
To relaunch the brand under a more concise moniker, it is bringing back Jon Hamm as spokesperson.
Kinesso partners with Amazon Ads to optimize first-party data
The agency is optimizing campaigns with first-party data in a privacy-safe cloud-based clean room.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
