Articles Tagged ‘UM’

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

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2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.

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Here are the 2020 Media Agency of the Year winners

This year, it’s Touché!, PHD and UM that have earned top honours in the media discipline.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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Amex Canada thinks ‘small’ with new Twitter series

The series is part of a broader campaign by Amex Canada to promote and help small businesses.

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Skip buys big to boost NHL partnership

As the delivery app brings arena food to living rooms, it’s sparing no expense on TV, digital and social.

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Could Animal Crossing be a ‘new horizon’ for marketers?

Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?

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Sobeys strikes an NHL deal

Voilà‘s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.

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ICYMI: Roger Petersen out at BT, UM helps BIPOC-owned businesses

Plus, Stingray brings iconic concerts – including Woodstock – to people’s living rooms.

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Should brands get in on the Houseparty?

The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?

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Four sponsors sashay into Drag Race Canada

The Crave original will include sponsored prizes and extended online series.

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How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

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UM, Amobee gear up to fight COVID misinformation

Sites with excess inventory are being encouraged to use it for a campaign focused on facts.

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How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.