Articles Tagged ‘UM’

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ICYMI: Roger Petersen out at BT, UM helps BIPOC-owned businesses

Plus, Stingray brings iconic concerts – including Woodstock – to people’s living rooms.

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Should brands get in on the Houseparty?

The video chat wars are heating up – is Houseparty worth diving into even without traditional ad placements?

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Four sponsors sashay into Drag Race Canada

The Crave original will include sponsored prizes and extended online series.

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How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

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UM, Amobee gear up to fight COVID misinformation

Sites with excess inventory are being encouraged to use it for a campaign focused on facts.

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How Hershey is getting into living rooms for Easter

As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.

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Blog: Making sense of radical circumstances

UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.

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How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

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The Meatless Farm Co embarks on biggest spend yet

As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.

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Sobeys ventures into IGTV for holiday campaign

As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.

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2019 Media AOY Silver: UM’s courage pays off

To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.