Articles Tagged ‘UM’

Social Solution

Inside Cadreon’s new social tool

The solution allows brands to extend their social creative to a network of trusted digital platforms.

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The Meatless Farm Co embarks on biggest spend yet

As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.

Sobeys

Sobeys ventures into IGTV for holiday campaign

As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.

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2019 Media AOY Silver: UM’s courage pays off

To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.

AOY gold widened

Who took home hardware (and made history) at AOY?

A new media agency topped the annual awards, the culmination of a long journey.

BP HNIC

Boston Pizza gets serious about Saturdays with HNIC partnership

The Canadian chain is using Wednesdays and Thursdays to attract hockey fans to its locations during the big game.

Plant

IPG Mediabrands continues global exec shuffle

Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.

Canadian Tire

Four Canadian agencies shortlisted for M&M Global Awards

Touché! made the short list five times, with four nominations for Canadian Tire Corporation.

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People Moves: Snap Canada, Postmedia and more

Plus, MiQ welcomes a team of new faces, while UM fills its newly created VP of finance position.

Retro TV

Fall TV: What’s new and next in ad opps

They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.

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Hershey goes fully cinematic to promote new ASMR film

It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.