Articles Tagged ‘Unified ID 2.0’
Roku adopts The Trade Desk’s Unified ID 2.0
The platform says the integration will improve targeting and performance across its media offering.
Caddle partners with The Trade Desk
Caddle integrates UID 2.0 into its platform and provides its first-party data and transparency to advertisers.
LG Ad Solutions to adopt Unified ID 2.0
Developed by The Trade Desk, the privacy-safe solution enables advertisers to use first-party data at scale.
The Trade Desk launches new platform built around first-party data
Solimar aims to make it easier for clients to use first-party data when building and measuring digital ad campaigns.
How Verizon’s no-cookie solution fits in the emerging ecosystem
The cookie-less suite of advertising tools will be available in Canada through Verizon’s DSP in Q2.
Publicis gets on board with The Trade Desk’s UID 2.0
Epsilon and the DSP are combining forces to create a viable, privacy-safe cookie alternative.
