Articles Tagged ‘Unilever’
Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.
Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
SheaMoisture launches pop-up to educate about textured hair
The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.
Instacart links CPG brand ads with Google Shopping
Danone, Unilever and Nestlé’s Purina are among the company’s brand partners that will be able to promote their products on Google using Instacart Ads data.
Hellmann’s campaigns for a simple solution to food waste
The Unilever brand is using print and OOH to encourage consumers to use up their holiday leftovers by going “between 2 slices.”
Knorr offers Asian-Canadians a ‘taste of home’ through new campaign
A new multichannel campaign from the Unilever brand focuses on Filipino, Vietnamese, and Chinese food culture to reach its target audience in Canada and the U.S.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
The Trade Desk hires ex-Google, CPG exec
Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.
Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.
Spotted! Hellmann’s turns garbage trucks into moving billboards
Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
GroupM launches tool to make more ethical data decisions
The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.
Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.
