Articles Tagged ‘Unilever’

Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.

SheaMoisture launches pop-up to educate about textured hair
The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.

Instacart links CPG brand ads with Google Shopping
Danone, Unilever and Nestlé’s Purina are among the company’s brand partners that will be able to promote their products on Google using Instacart Ads data.

Hellmann’s campaigns for a simple solution to food waste
The Unilever brand is using print and OOH to encourage consumers to use up their holiday leftovers by going “between 2 slices.”

The Trade Desk hires ex-Google, CPG exec
Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.

Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.

Spotted! Hellmann’s turns garbage trucks into moving billboards
Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.

PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.

ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.

GroupM launches tool to make more ethical data decisions
The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.

Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

Dove integrates custom print cover
Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.

Dove taps OOH to expand paternity campaign
The new phase of the cause marketing campaign debuted after new legislation came into effect.