Articles Tagged ‘Unilever’

Initiative wins Unilever media account

The consumer goods company has appointed a roster of agencies in different countries.

SheaMoisture launches pop-up to educate about textured hair

The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.

Instacart links CPG brand ads with Google Shopping

Danone, Unilever and Nestlé’s Purina are among the company’s brand partners that will be able to promote their products on Google using Instacart Ads data.

Hellmann’s campaigns for a simple solution to food waste

The Unilever brand is using print and OOH to encourage consumers to use up their holiday leftovers by going “between 2 slices.”

Knorr offers Asian-Canadians a ‘taste of home’ through new campaign

A new multichannel campaign from the Unilever brand focuses on Filipino, Vietnamese, and Chinese food culture to reach its target audience in Canada and the U.S.

Picture of Venus Williams and teen girls for Dove

Dove and Nike partner for Canadian launch of online coaching program

The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.

The Trade Desk hires ex-Google, CPG exec

Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.

Spotted! Dove makes a billboard out of syringes

The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.

Spotted! Hellmann’s turns garbage trucks into moving billboards

Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.

GroupM launches tool to make more ethical data decisions

The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.

Dove takes Pride in scripted content series on Crave

The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

Dove integrates custom print cover

Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.

Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.