Articles Tagged ‘V’

bellMediaOffice

Bell’s acquisition of V approved

The Commission found that the transaction serves the public interest and noted that the rationale for its decision would be published at a later date.

OD

How V grew its audience

The Quebec conventional network has zeroed in on young people, and upped its programming spend on “brand-friendly” reality shows.

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CRTC begins interventions for Bell Media/V deal

Quebecor is holding firm in its stance against the acquisition.

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Quebecor urges CRTC to deny Bell Media’s V acquisition

The company argued the transaction would consolidate Bell’s position in the Quebec marketplace, citing concerns about advertising and the cost of content.

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CRTC sets public hearing on V’s ownership change

Bell Media plans to acquire V and AVOD service Noovo.ca in a transaction valued at $25.2 million, with a tangible benefit package of around $2.5 million.

bellMediaOffice

Bell Media to acquire V, Noovo

The deal marks Bell Media’s first move into French-language conventional TV and includes ownership of ad-supported VOD Noovo.ca.

Phil

V rides its talk show success with new weekly series

The Francophone network is rolling out intimate talk show Phil s’invite.

Pinho Upsplash

Who won Quebec’s election ratings race?

There were different network winners for English, French and national viewers.

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Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

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Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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How Groupe V’s Danser campaign paid off

A new niche reality show is chasing diverse crowds through a mass campaign.

DanserPourGagne

Groupe V debuts reality dance competition with Rogers

Danser pour gagner doubles the channel’s homemade reality productions.

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Groupe V’s digital strategy for RPM

The popular TV show is expanding its footprint to an online magazine and auto listing site with eyes on the English market.

Stephane

Groupe V Media beefs up V’s weeknights

Stéphane Rousseau’s new late-night variety show is positioned as an alternative to news on TVA and SRC.