Articles Tagged ‘VAM’
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
The household TV set still grabs the most viewing time
VAM data also shows the average Quebecer spends roughly 9 more hours with TV weekly than someone from Ontario.
How much TV do teens actually watch?
Numeris data found that while linear TV remains popular, younger Canadians spend more time with VOD than adults.
Numeris’ holistic approach to audio measurement
The company is expected to announce a new streaming partner in the coming weeks.
Numeris to move ahead with VAM
The measurement company has received approval from its board to move from proof-of-concept to implementation of its new cross-platform tool.
