Articles Tagged ‘Viacom’

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Bell Media extends (and expands) pact with Viacom

The media company will have access to Comedy Central’s entire library, as well as first-run original programming, through a new deal.

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Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.

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QMI’s plans to beef up Club Illico with Viacom

Yann Paquet, VP of content at QMI, on the additional shows the deal will bring to the company’s SVOD and children’s TV channels.

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US networks threaten to go online to avoid pick-and-pay cable

AMC and A&E Networks have submitted comments saying they are weighing OTT options should the CRTC move forward with unbundling.

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New TV audience measurements needed: report

The report released by the Canada Media Fund notes that audience census agencies must learn to measure traffic generated by multiple content platforms.