Articles Tagged ‘Videology’
Videology files for Chapter 11 bankruptcy
The ad tech company is also entering into a conditional assets purchase agreement with Amobee.
Viewability a rising priority, click-through lags: report
Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.
Cross-screen campaigns continue to rise: report
Videology’s latest video report shows the 15-sec spot has gained popularity this year.
Crucial Interactive partners with Videology and StackAdapt for Contobox Video
Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.
Cross-screen video advertising on the rise: report
The newest Canadian Videology report shows mobile video advertising use grew by 50% in the first quarter of 2017.
For programmatic video, desktop may not be dead: study
Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.
Bryan Segal to helm Videology
Filling the spot left vacant by Ryan Ladisa, Segal will leverage his background in data and audience measurement to the software co’s advantage.
Videology capitalizes on convergence for its clients
The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.
Programmatic to hit Canadian screens this fall
Deals with Videology and One by AOL are part of the upfront plans for Bell Media and Rogers Media this week.
Charting the growth of Canada’s video market
The latest report from Videology shows that 15% of ads on its platform were for mobile-only campaigns.
How brands are reaching consumers
Cross-screen video ads continue to grow, with mobile included in most campaign mixes, according to a Videology report on the Canadian market.
Videology launches next stage in viewability measurement
The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.
What does Canada’s video market look like?
A Videology report shows how the sector is shaping up at the end of Q3 across the country.
Targeting video bots key to fraud-fighting: report
The White Ops/Videology white paper’s case study shows that a focus on “human” CPMs leads to improved brand engagement.
Are viewers still ‘falling’ for TV seasons?
A Videology survey shows 39% of those polled said they were unaware that September marks the start of a new programming season.
