Articles Tagged ‘Vistar’
Industry News: CMI looked into media habits of Healthcare Professionals
Meanwhile, Stingray expands its partnership with Vistar Media.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
Vistar launches OOH-focused design studio
Vistar Studio is meant to provide programmatic clients with services tailored to getting the most out of the medium.
Vistar makes three hires on Canadian team
Among the new hires are the company’s first data analyst dedicated to the Canadian market.
ICYMI: Vistar hires new Western Canada lead
Plus, Meta expands its hiring freeze and Pratico Media adds to its consulting and content teams.
Vistar adds reach and frequency metrics to its DSP
The DOOH platform will also make the data available to demand platforms integrated with its SSP and publish its methodology for open-source use.
Vistar makes dynamic creative available across DOOH
Advertisers will be able to activate dynamic creative campaigns at scale across the full DOOH ecosystem.
Vistar gives its DSP a full view of the DOOH marketplace
The “6.0” version of the platform also comes with enhancements to its budgeting and bid control abilities.
INEO makes in-store screens available programmatically
A partnership with Vistar aligns with the company’s goals both in Canada and the U.S.
Quebecor expands OOH availability through Vistar
The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.
Outfront pairs with Vistar to make digital inventory more accessible
The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.
