Articles Tagged ‘Vistar Media’
Industry News: MediaTonik to handle Médialo’s programmatic ad sales
Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign’s media assets.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Vistar is helping NextGrad reach high schoolers
The ad network devoted to higher learning has 1,100 screens that receive 1.3 billion impressions per year.
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
Healthcare brand Haleon appoints Vistar Media as global OOH partner
Leveraging Vistar’s technology, Haleon will execute data-driven DOOH campaigns.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
Jolt boosts partners with Vistar Media
The company recently brought its OOH and electric vehicle charging network to Canada.
Vistar Media launches Vistar Verify in Canada
The program helps advertisers evaluate inventory quality in the programmatic OOH marketplace.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
Vistar launches OOH-focused design studio
Vistar Studio is meant to provide programmatic clients with services tailored to getting the most out of the medium.
Vistar makes three hires on Canadian team
Among the new hires are the company’s first data analyst dedicated to the Canadian market.
Vistar Media and Broadsign partner to provide integrated mediation
The integration will allow media owner to assess ad demand from both platforms’ SSPs simultaneously.
What to expect in the out-of-home sector this year
Digital will continue to spur growth, but data capabilities will also develop opportunities outside of programmatic.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
