Articles Tagged ‘Vistar Media’

datameasure

Vistar adds reach and frequency metrics to its DSP

The DOOH platform will also make the data available to demand platforms integrated with its SSP and publish its methodology for open-source use.

programmaticads

Vistar gives its DSP a full view of the DOOH marketplace

The “6.0″ version of the platform also comes with enhancements to its budgeting and bid control abilities.

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Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.

Bitbuy Billboard DOOH Vistar

Bitbuy buys into DOOH to get its cryptocurrency to stand out

The Canadian company and Vistar bet on the platform’s ability to reach Canadian millennials on the go.

Hilite Outdoor

Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

Yonge & Dundas DOOH running on Scala Platform

Consortium seeks programmatic DOOH standards

Six ad tech platforms release recommendations for bringing consistency to digital inventory.

Astral

Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

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Vistar Media launches self-serve OOH offering

The new Deals Discovery storefront allows buyers to create custom packages through an aggregated inventory platform.

scottMitchell

Vistar Media opens Canadian outpost

The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.