Articles Tagged ‘Vistar’
Vistar adds reach and frequency metrics to its DSP
The DOOH platform will also make the data available to demand platforms integrated with its SSP and publish its methodology for open-source use.
Vistar makes dynamic creative available across DOOH
Advertisers will be able to activate dynamic creative campaigns at scale across the full DOOH ecosystem.
Vistar gives its DSP a full view of the DOOH marketplace
The “6.0″ version of the platform also comes with enhancements to its budgeting and bid control abilities.
INEO makes in-store screens available programmatically
A partnership with Vistar aligns with the company’s goals both in Canada and the U.S.
Quebecor expands OOH availability through Vistar
The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.
Outfront pairs with Vistar to make digital inventory more accessible
The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.
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