Articles Tagged ‘Vistar’

datameasure

Vistar adds reach and frequency metrics to its DSP

The DOOH platform will also make the data available to demand platforms integrated with its SSP and publish its methodology for open-source use.

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Vistar makes dynamic creative available across DOOH

Advertisers will be able to activate dynamic creative campaigns at scale across the full DOOH ecosystem.

programmaticads

Vistar gives its DSP a full view of the DOOH marketplace

The “6.0″ version of the platform also comes with enhancements to its budgeting and bid control abilities.

INEO Tech Corp--MADD Canada Partners with The INEO Welcoming Net

INEO makes in-store screens available programmatically

A partnership with Vistar aligns with the company’s goals both in Canada and the U.S.

sales

Quebecor expands OOH availability through Vistar

The company says the second wave of COVID closures hasn’t hit advertisers as drastically, because many expected it.

Outfront

Outfront pairs with Vistar to make digital inventory more accessible

The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.