Articles Tagged ‘Vitamin Water’

How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.

Brands get tricky: MiC’s Global Tour

PHD’s Rob Young and MediaCom’s Robin Hassan on prank activations by LG Chile, Star Trek: Into Darkness and Vitamin Water.