Articles Tagged ‘Vividata’
People Moves: Salt XC names new head of sponsorship
Meanwhile, a veteran of Bell Media’s partnerships is promoted and Vividata makes two C-level promotions.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it.
Vividata dives into automotive and travel shoppers
The latest report shows that while auto sales are down, the number of Canadians intending to buy increased by 80%.
Understanding what drives Canada’s sports fans
Vividata’s Sports and Esports database can help marketers evolve their playbooks.
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Vividata releases its Study of the Canadian Consumer Winter 2024
Two new Ontario markets have been added to Vividata’s annual cross-media, product, brand and attitudinal study.
COMMB and Vividata expand their partnership
This expanded partnership provides COMMB with greater access to cross-media and consumer profiles through Vividata’s SCC/Digital releases
Vividata explores how Canadians are responding to Bill C-18
The blocking of Canadian news on social platforms is most noticeable and concerning to younger adults.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
