Articles Tagged ‘Vividata’

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Millions of esports enthusiasts overlap with traditional sports fans

Nearly half of Canadian esports fans follow the NBA, as well as the NHL.

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How do esports fandoms compare to traditional sports?

Esports is growing, but it’s far from ubiquitous in Canada.

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Female teams, esports and other growth areas for sports fans

Vividata’s new sports study shows that loyalty and enthusiasm toward sports is on the rise, but there’s still space for growth.

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Vividata, Ipsos expand research partnership

The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

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Study shows newspaper brands reaching fewer Canadians

Most readers consume their content across multiple platforms, but overall reach is declining very gradually.

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Vividata switches it up at the board level

The new 14-member board now has a 50/50 split among media and advertiser representation.

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Vividata strikes new partnership for greater granularity

The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.

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Community news reach decreasing with older generations: study

However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.

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Magazine reach dips slightly, but influence on purchases is rising

Plus, print remains strong, and most millennials are bypassing the homepage.

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Vividata goes cross-platform with new passive measurement panel

In the move CEO Pat Pellegrini calls “the biggest change” for Vividata since it was formed, the company will no longer rely purely on survey data.

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Newspapers have reach, but less influence over purchases: study

Do people in big cities read newspapers more? And how does reading change on the weekends?

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Print magazines strong, but millennials could shake things up: study

Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.

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How does e-sports’ reach compare to traditional sports?

Vivintel’s new research shows that there’s opportunity for the sportiest of advertisers to embrace their inner gamers.