Articles Tagged ‘Vividata’

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Podcast listening is on the rise and increasingly female

A pair of studies provide snapshots of this young, ad-tolerant Canadian audience.

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A glimpse into South Asian Canadians’ media habits

Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.

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Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

PrintDigitalNews

Newspaper reach, influence continues to drop

The bright spot is community news, where reach is still strong among all demos.

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Magazines show a notable dip in product influence

Readers are less stuck on print than before, and the desire to purchase featured products might be eroding slightly.

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Jays may have lost the Playoffs, but fan loyalty is good news for sponsors

The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.

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It’s time for brands to look closer at women’s sports

Passionate fans of women’s sports say that more coverage is needed for pro sports leagues to reach their full potential.

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Millions of esports enthusiasts overlap with traditional sports fans

Nearly half of Canadian esports fans follow the NBA, as well as the NHL.

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How do esports fandoms compare to traditional sports?

Esports is growing, but it’s far from ubiquitous in Canada.

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Female teams, esports and other growth areas for sports fans

Vividata’s new sports study shows that loyalty and enthusiasm toward sports is on the rise, but there’s still space for growth.

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Vividata, Ipsos expand research partnership

The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

PrintDigitalNews

Study shows newspaper brands reaching fewer Canadians

Most readers consume their content across multiple platforms, but overall reach is declining very gradually.

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Vividata switches it up at the board level

The new 14-member board now has a 50/50 split among media and advertiser representation.

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Vividata strikes new partnership for greater granularity

The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.