Articles Tagged ‘Vividata’

printing press

Interest in news is still strong: study

Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.

Newspapermobile

Canadians get their newspaper fix online (study)

Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.

Facebook Mobile

Newspapers and magazines still popular, especially on mobile: study

Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.

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Digital growth slow for newspapers and magazines: study

For many newspapers, modest digital gains can’t offset losses in print readers.

Pellegrini

Vividata welcomes new president

Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Print declines shrink newspapers’ footprints: study

For many newspapers, digital gains can’t offset losses in print readers.

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Digital gains can’t make up for print drops: Vividata

The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.

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The Globe and Mail, Reader’s Digest hold strong at the top for Vividata

The quarterly ranking found that newspapers, even in print, still reach tens of millions of Canadians every week.

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Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.

CCAB audit newspaper Canada

Globe and Mail tops Vividata’s rankings

The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.

Vividata 2016

The Globe and Mail tops Vividata rankings for Q1

How Canadians are consuming content across markets for both newspapers and magazines, according to the measurement body.

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A one-year picture of Canadian readership

The annual report from Vividata shows Canadians are engaging with newspapers and magazines, while increasingly consuming them on mobile devices.

RobYoung

Blog: The great newspaper migration

PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.

RobYoung

Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.