Articles Tagged ‘Vivintel’

SouthAsianMale

A glimpse into South Asian Canadians’ media habits

Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.

ChineseConsumer

Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

Jays

Jays may have lost the Playoffs, but fan loyalty is good news for sponsors

The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.

2k20

Millions of esports enthusiasts overlap with traditional sports fans

Nearly half of Canadian esports fans follow the NBA, as well as the NHL.

WOT

How do esports fandoms compare to traditional sports?

Esports is growing, but it’s far from ubiquitous in Canada.

cineplexWorldGaming

How does e-sports’ reach compare to traditional sports?

Vivintel’s new research shows that there’s opportunity for the sportiest of advertisers to embrace their inner gamers.