Articles Tagged ‘Vizeum’

Dentsu retains media buying for Labatt

Canada was one of the regions where AB InBev did not move AOR duties to Publicis.

Touche! lands three campaigns on WARC 100

Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.

Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

Budweiser takes PWHPA support national

After sponsoring the association’s premier tour, it’s put national buying power behind a powerful video spot.

Marketers are putting programmatic back in agencies’ hands: study

This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.

Durex taps digital for awareness campaign

An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.

Will the in-housing trend pivot?

A new Ipsos trend report shows how the agency and client relationship is in constant flux.

The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

Vizeum introduces Velocity for increased ROI

Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.

A&W goes beyond its traditional social strategy

The QSR is experimenting with psychographic profiles and lookalike audiences as opposed to its standard demographic approach.

Inside Bud Light’s social strategy for the House Party Tour

The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.

Budweiser, Jays expand sponsorship

A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.

Twitter leans into sports for first TV buy

The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.