Articles Tagged ‘Vizeum’

Dentsu retains media buying for Labatt
Canada was one of the regions where AB InBev did not move AOR duties to Publicis.

Touche! lands three campaigns on WARC 100
Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.

AB InBev is not reviewing media accounts, retains Vizeum in Canada
Vizeum confirmed that the account will remain with its agency, but little is known about how long that will be the case.

Budweiser takes PWHPA support national
After sponsoring the association’s premier tour, it’s put national buying power behind a powerful video spot.

Marketers are putting programmatic back in agencies’ hands: study
This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.

Will the in-housing trend pivot?
A new Ipsos trend report shows how the agency and client relationship is in constant flux.

The digital trends that catch on, and those that don’t
From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

UM wins Home Depot Canada
The retailer previously worked with media agencies from the Denstu Aegis Network, a relationship dating back to 2015.

Vizeum introduces Velocity for increased ROI
Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.

Budweiser, Jays expand sponsorship
A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.

Twitter leans into sports for first TV buy
The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.