Articles Tagged ‘Vizeum’

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Dentsu retains media buying for Labatt

Canada was one of the regions where AB InBev did not move AOR duties to Publicis.

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Touche! lands three campaigns on WARC 100

Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.

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Bud Light tries a new strategy to support its documentary

Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.

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Budweiser takes PWHPA support national

After sponsoring the association’s premier tour, it’s put national buying power behind a powerful video spot.

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Marketers are putting programmatic back in agencies’ hands: study

This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.

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Durex taps digital for awareness campaign

An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.

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Will the in-housing trend pivot?

A new Ipsos trend report shows how the agency and client relationship is in constant flux.

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The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

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Vizeum introduces Velocity for increased ROI

Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.

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A&W goes beyond its traditional social strategy

The QSR is experimenting with psychographic profiles and lookalike audiences as opposed to its standard demographic approach.

Bud Light Canada-Bud Light Brings Epic House Party Tour to Canad

Inside Bud Light’s social strategy for the House Party Tour

The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.

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Budweiser, Jays expand sponsorship

A contest by the beer brand, in partnership with the Toronto Blue Jays, will give fans the chance to play with retired players.

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Twitter leans into sports for first TV buy

The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.