Articles Tagged ‘Vizeum’
Elevation Pictures teams with Twitter to promote The Hip
A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.
Twitter goes to the bots for its new campaign
The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.
Elevation Pictures conducts first Snapchat movie campaign
The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.
MediaCom wins Sears Canada
The GroupM agency has taken over the business for the embattled retailer.
A&W hopes to snap up millennial spirit
The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.
Stoli explores origins of originals
The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on Vice.com.
Aegis Media Canada adds a chief trading officer
Caroline Gianias has been promoted to the new role, handling trading across Carat, Vizeum and Aegis Media Deepblue.
Battle of the Blades returns
ING Direct has signed on as a sponsor of the rebooted series, which kicks off with live episodes this Sunday on the CBC.
A&W introduces better beef
The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.
Sears Canada relaunches Nevada
Redesigned by the Buffalo Group, the company kicked off a campaign for the line’s new look on Friday featuring its spokesperson, model Bar Refaeli.
Isobar Canada adds two
Victor Balas (pictured) joins as VP of technology and Jason Moore is added as the agency’s client services director, effective immediately.
DentsuBos and Aegis Media win Staples Canada
The win comes following a North American review for media, creative and PR.
Aegis Media Canada names CSO
Sasha Grujicic has been promoted to the new role effective immediately.
Sears focuses on ‘The Essentials’
The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.
Harley-Davidson revs up its Quebec campaign
The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.
