Articles Tagged ‘VMC Media’
Why OK Tire is betting big on TV for its latest campaign
The brand wants to reach both B2C and B2B customers, and reassuring them that “It’s going to be OK.”
The Globe and Mail is using video to reach finance-conscious Canadians
A new campaign uses a multichannel approach that recognizes the changing way people engage with video content.
Even if TV audiences dip, Super Bowl ads still deliver value
Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
What’s different about Pinterest’s Story feature?
Pinterest is a very different platform from Instagram and Snapchat. Will Story Pins help it assimilate, or differentiate?
As a TikTok acquisition inches closer, what’s the brand impact?
While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.
Is Instagram’s home feed change a good call for brands?
The new feature could give brands more opportunities for organic connection, but it could also sour users.
Is Instagram’s new feature a reel game-changer?
At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.
OOH and place-based traffic is up, but is it sustainable?
With numbers rising – but not yet at pre-pandemic levels – what can you expect when buying OOH?
Could Quibi’s struggles be a lesson for incoming SVODs in the market?
Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
La Presse introduces new non-skippable ad unit
The Quebec media giant developed the units in response to slowed revenue from COVID-19.
TikTok experiments further with shopping
Could demand for the feature – and TikTok activity from older generations – take off in Canada?
Scott Stewart on adjusting to a new role in a lockdown
Scott Stewart on the shift toward empathy, being multi-disciplinary and finding balance.
John Frieda taps influencers in expanded Corus partnership
Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.
