Articles Tagged ‘VMC Media’

TikTok mobile

As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

Instagram albums

Is Instagram’s home feed change a good call for brands?

The new feature could give brands more opportunities for organic connection, but it could also sour users.

Reels

Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

Outfront

OOH and place-based traffic is up, but is it sustainable?

With numbers rising – but not yet at pre-pandemic levels – what can you expect when buying OOH?

quibi

Could Quibi’s struggles be a lesson for incoming SVODs in the market?

Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

laPressePlus

La Presse introduces new non-skippable ad unit

The Quebec media giant developed the units in response to slowed revenue from COVID-19.

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

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Scott Stewart on adjusting to a new role in a lockdown

Scott Stewart on the shift toward empathy, being multi-disciplinary and finding balance.

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John Frieda taps influencers in expanded Corus partnership

Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.

Scott Stewart

Scott Stewart heads back to the agency world with VMC

The former Postmedia and Wavemaker strategist is looking to support VMC’s growing business and outline its new vision as president.

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ICYMI: VMC Media goes big in Texas; Hasbro, eOne deal closes

Plus, Anna Maria Tremonti returns to the mic and City Parent mag finds a new home with Media Classified.

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Gaggi Media and VMC Media announce merger

The two teams will come together at VMC’s downtown Toronto headquarters as the largest independent media agency in Canada.

Sunwing

Your Morning embarks on first travel partnership

The sponsored giveaway will be supported by broadcast and social media posts directed at Your Morning’s female-skewing audience.

theGoods

The Goods announces inaugural brand partners

CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.