Articles Tagged ‘VMC Media’

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La Presse introduces new non-skippable ad unit

The Quebec media giant developed the units in response to slowed revenue from COVID-19.

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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

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Scott Stewart on adjusting to a new role in a lockdown

Scott Stewart on the shift toward empathy, being multi-disciplinary and finding balance.

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John Frieda taps influencers in expanded Corus partnership

Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.

Scott Stewart

Scott Stewart heads back to the agency world with VMC

The former Postmedia and Wavemaker strategist is looking to support VMC’s growing business and outline its new vision as president.

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ICYMI: VMC Media goes big in Texas; Hasbro, eOne deal closes

Plus, Anna Maria Tremonti returns to the mic and City Parent mag finds a new home with Media Classified.

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Gaggi Media and VMC Media announce merger

The two teams will come together at VMC’s downtown Toronto headquarters as the largest independent media agency in Canada.

Sunwing

Your Morning embarks on first travel partnership

The sponsored giveaway will be supported by broadcast and social media posts directed at Your Morning’s female-skewing audience.

theGoods

The Goods announces inaugural brand partners

CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.

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Pattison rolls out a new ad unit

The OOH company has introduced the Super Train, a full exterior wrap of a TTC subway train, as part of a new campaign from Bahamas Tourism.

Blue Mountain

Blue Mountain takes a swing at TV and digital

The Ontario resort is going through some changes, adding a new brand platform and pushing it out during the summer instead of the usual winter period.