Articles Tagged ‘Volkswagen’

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La Presse helps Volkswagen drive a new launch

A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.

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Volkswagen tops Toronto airwaves: Media Monitors

The Government of Quebec purchased the most radio spots in Montreal, while the automaker category topped both markets.

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Provincial governments boost their radio buys: Media Monitors

Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.

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Volkswagen takes top spot in Toronto: Media Monitors

The automaker is one of several that kicked up its radio buys last week.

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Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.

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Verizon and Volkswagen take on voice together

The auto-maker will integrate into HuffPost’s daily news briefing, with voice-actionable options for users to book test drives.

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How did VW’s look into the future play out?

A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.

By: simone mescolini / Shutterstock.com

Volkswagen signs as CPL founding partner

The deal includes official jersey sponsorship, and opportunities to activate at every game.

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Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

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How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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Juno sponsors announced

From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.

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ZenithOptimedia exec moves to DDB

Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.

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CBC Music changes its tune on YouTube

The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.

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The Volkswagen-CBC Beetle Roadtrip Sessions return

The car company is back sponsoring the program, this year expanding its French market presence.