Articles Tagged ‘Walmart Canada’
Walmart Canada expands ad capabilities for marketplace sellers
The retailer’s new platform allows advertisers to buy sponsored product ads on the company’s website and mobile app.
Walmart Canada sees strong ad growth
The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items.
Walmart Connect accelerates its retail media plans in Canada
The renamed Walmart Media Group is pursuing a self-service platform and DSP partner to take full advantage of the opportunity in retail media.
Walmart Canada creates a limited Canadian edition of Supermarket Sweep
Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.
Spotted! Walmart’s tribute to Moms
The superstore chain gave mothers star status for the weekend with a temporary refresh of its sign.
Mindshare’s content push: MAOY 2017
The Toronto shop boosts its agility with a newly launched business unit.
Walmart tweaks its back-to-school targets on Facebook
This year’s campaign went fully immersive and targeted students as well as moms.
Cannes 2016: Canada gets six media shortlist noms
The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)
Creating killer branded content: Five lessons from BCON Expo
From working with influencers to taking cues from TV pilots, here are some key takeaways.
Walmart axes MediaVest, sticks with Mindshare
With a new CMO in office, the retail giant has severed its almost decade-long relationship with the Publicis group in North America but maintains its relationship with Mindshare in Canada.
Walmart brings toy testing to TV with Corus
The retailer has partnered with Corus for a two-part TV special and online campaign that aims to get its top toys in front of gift buyers before the holidays.
Waze builds Canadian driver community
Results from the traffic and navigation app’s first six months in Canada.
Cooking fresh and fast with Walmart on Food Network
Wednesday nights on the channel will belong to the brand as it launches a series of broadcast and digital activations with Food Network Canada.
Teenage Mutant Ninja Turtles to take over Yonge-Dundas
Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.
Moms’ moods inspire Walmart
From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.
