Articles Tagged ‘Walmart Connect’

Walmart Connect names sales, ad execs to leadership team
Meaghan Brophy and Sarah Wool-Smith join Walmart’s retail media arm.

Walmart Connect signs on to test UID2
The Trade Desk furthers its relationship with the retailer, integrating its identity solution into the Walmart DSP.

Walmart Connect opens listings to third party platforms
Sponsored products can now be purchased and managed through adtech platforms that integrate with Criteo.

Walmart Canada joins Stingray’s audio OOH network
Digitally served ads will be available across all of the retailer’s locations by the end of Q2.

ICYMI: Apple creates its own partner program
Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.

Walmart Connect accelerates its retail media plans in Canada
The renamed Walmart Media Group is pursuing a self-service platform and DSP partner to take full advantage of the opportunity in retail media.