Articles Tagged ‘Walmart’

Keurig partners with Walmart on AI-powered chatbot
The brand is launching a virtual assistant in five Walmart and other stores.

New Mars Agency report card rates Canada’s main retailers
The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.

Stingray to run audio ads in Harnois Énergies stores
The deal expands the company’s retail audio advertising network beyond pharmacies, grocery and hardware stores.

Reckitt maps out a sick day for Mucinex product launch
The CPG company targeted Netflix, Walmart and DOOH for its cough-and-cold product, seeking to reach Canadians looking for symptom relief.

Walmart Connect names sales, ad execs to leadership team
Meaghan Brophy and Sarah Wool-Smith join Walmart’s retail media arm.

Walmart Connect signs on to test UID2
The Trade Desk furthers its relationship with the retailer, integrating its identity solution into the Walmart DSP.

Walmart Canada joins Stingray’s audio OOH network
Digitally served ads will be available across all of the retailer’s locations by the end of Q2.

Canada’s Got Talent unveils a roster of four brand partners
CIBC, Air Miles, Tim Hortons and Walmart have signed on as sponsors for the show’s relaunch.

ICYMI: Apple creates its own partner program
Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.

Walmart Connect accelerates its retail media plans in Canada
The renamed Walmart Media Group is pursuing a self-service platform and DSP partner to take full advantage of the opportunity in retail media.

Walmart moves media business to Starcom
The account moves from Mindshare as the retailer expands its omnichannel ad platform.

Spotted! Walmart’s tribute to Moms
The superstore chain gave mothers star status for the weekend with a temporary refresh of its sign.

Walmart and Interac use influencers for new webseries
How the brands are using vloggers to give Upstairs Amy reach beyond weekly episodes.