Articles Tagged ‘Walmart’

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Walmart Canada joins Stingray’s audio OOH network

Digitally served ads will be available across all of the retailer’s locations by the end of Q2.


Canada’s Got Talent unveils a roster of four brand partners

CIBC, Air Miles, Tim Hortons and Walmart have signed on as sponsors for the show’s relaunch.


ICYMI: Apple creates its own partner program

Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.

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Walmart Connect accelerates its retail media plans in Canada

The renamed Walmart Media Group is pursuing a self-service platform and DSP partner to take full advantage of the opportunity in retail media.


Spotted! Walmart’s tribute to Moms

The superstore chain gave mothers star status for the weekend with a temporary refresh of its sign.

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Walmart and Interac use influencers for new webseries

How the brands are using vloggers to give Upstairs Amy reach beyond weekly episodes.


Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.


Walmart axes MediaVest, sticks with Mindshare

With a new CMO in office, the retail giant has severed its almost decade-long relationship with the Publicis group in North America but maintains its relationship with Mindshare in Canada.

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Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.


Waze builds Canadian driver community

Results from the traffic and navigation app’s first six months in Canada.


Instagram adds the 30-second spot

The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.

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Timing key to holiday email marketing: report

Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.


W Network steps into the kitchen

Lynn Chambers, VP of client marketing, on why the Corus channel is getting into foodie game shows with Pressure Cooker, and how lead sponsor Walmart is integrating into the show.