Articles Tagged ‘Walmart’

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Walmart Connect accelerates its retail media plans in Canada

The renamed Walmart Media Group is pursuing a self-service platform and DSP partner to take full advantage of the opportunity in retail media.


Spotted! Walmart’s tribute to Moms

The superstore chain gave mothers star status for the weekend with a temporary refresh of its sign.

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Walmart and Interac use influencers for new webseries

How the brands are using vloggers to give Upstairs Amy reach beyond weekly episodes.


Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.


Walmart axes MediaVest, sticks with Mindshare

With a new CMO in office, the retail giant has severed its almost decade-long relationship with the Publicis group in North America but maintains its relationship with Mindshare in Canada.

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Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.


Waze builds Canadian driver community

Results from the traffic and navigation app’s first six months in Canada.


Instagram adds the 30-second spot

The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.

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Timing key to holiday email marketing: report

Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.


W Network steps into the kitchen

Lynn Chambers, VP of client marketing, on why the Corus channel is getting into foodie game shows with Pressure Cooker, and how lead sponsor Walmart is integrating into the show.


CTV orders new seasons of The Social and The Marilyn Denis Show

The Canadian TV shows will have new episodes appearing on Bell Media channels this fall.


Walmart Live Better expands with French version

The magazine’s publisher Christopher Loudon talks about the title’s first year, and how ad rates and circulation are shifting in 2014.

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Walmart’s fly(er) pyjama party

The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social


Walmart’s moms ring in the holidays

The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.