Articles Tagged ‘Warc’
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.
Instagram and Snapchat roll out new features for teens and creators
AI, a simplified design, and stronger age restrictions are among the updates.
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
WARC predicts retail media’s growth in 2024
The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.
Five tech companies will get half of global ad spend this year
WARC’s forecast expects social, retail media and connected TV to drive overall growth.
Why WARC considers 13.2% growth in connected TV spend under-performing
A new report finds that measurement and transparency are holding back further growth on the channel.
How marketing mix modelling fits into the world of retail media
A joint report from WARC and Amazon finds that the increased complexity of retail planning has made the approach more relevant, not less.
