Articles Tagged ‘Warc’

WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.

Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.

Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.

The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.

WARC predicts retail media’s growth in 2024
The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.

Why WARC considers 13.2% growth in connected TV spend under-performing
A new report finds that measurement and transparency are holding back further growth on the channel.

How marketing mix modelling fits into the world of retail media
A joint report from WARC and Amazon finds that the increased complexity of retail planning has made the approach more relevant, not less.

Touche!, PHD lead Canadian agencies on WARC Media 100
IPG’s Initiative and UM were also among the agencies on this year’s ranking.