Articles Tagged ‘Warc’

c-d-x-PDX_a_82obo-unsplash

Radio spend is on the rebound, but is it enough?

Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.

research (1)

Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

chart-down

Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

Amazon

The saving grace of 2020 ad spend? Ecommerce platforms

Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.

nathalia-rosa-rWMIbqmOxrY-unsplash

Ad recession imminent, but CPG could stay strong: report

As short-term consumer behaviours could turn into more permanent ones, consumer goods could weather the storm better than other categories.

2019-07-23-Trailblazing-Tokyo-looking-ahead-featured

The three likeliest scenarios for ad investment in the age of COVID-19

U.K. firm Warc has outlined what could happen throughout the next year depending on the response to the virus — and it’s likely traditional media could be hit hard.

Alain

How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

robin-worrall-FPt10LXK0cg-unsplash

The duopoly grows, but TV will return to growth: report

Traditional media combined will grow by 1.5%, its biggest lift since 2011.

pathum-danthanarayana-t8TOMKe6xZU-unsplash

Digital giants account for $25 billion in global ad spend

FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.

nikhil-mitra-Z-aGwl36OzE-unsplash

Marketers eye 2020 investments: Is brand-building back?

A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.

SmartSpeaker

Are marketers ready to invest in voice search advertising?

Warc’s Global Ad Trends report finds search ad spend has stalled as marketers are slow to embrace certain ad technologies.

erik-witsoe-GF8VvBgcJ4o-unsplash

Why is cinema advertising so resilient?

New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.

matthew-guay-148463-unsplash

Online ad spend per user has doubled in nine years: study

Programmatic and mobile are driving major increases in ad spend.

Via-623x350

Canadian media tops Warc rankings

Via Rail has continued its international hot streak.