Articles Tagged ‘Warc’

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Ad recession imminent, but CPG could stay strong: report

As short-term consumer behaviours could turn into more permanent ones, consumer goods could weather the storm better than other categories.

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The three likeliest scenarios for ad investment in the age of COVID-19

U.K. firm Warc has outlined what could happen throughout the next year depending on the response to the virus — and it’s likely traditional media could be hit hard.

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How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

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The duopoly grows, but TV will return to growth: report

Traditional media combined will grow by 1.5%, its biggest lift since 2011.

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Digital giants account for $25 billion in global ad spend

FAANG brands – Facebook Apple, Amazon, Netflix and Google – up 2019 ad spend more than 20%.

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Marketers eye 2020 investments: Is brand-building back?

A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.

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Are marketers ready to invest in voice search advertising?

Warc’s Global Ad Trends report finds search ad spend has stalled as marketers are slow to embrace certain ad technologies.

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Why is cinema advertising so resilient?

New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.

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Online ad spend per user has doubled in nine years: study

Programmatic and mobile are driving major increases in ad spend.

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Canadian media tops Warc rankings

Via Rail has continued its international hot streak.

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Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?

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Canadian campaigns, agencies rock Warc media rankings

Via took the top for Canadian work, but what else accumulated major points?

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Canadian magazines to see the steepest drop: report

Warc’s latest report shows that offline media will overall have a bumpy ride in the next year, but one traditional media will see lift.

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Mobile spend set to outpace TV: study

The average mobile spend is now $35.36 per user.

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With attribution top-of-mind, search dollars increase: study

Plus, according to Warc, voice is expected to play a bigger part in the customer service experience.