Articles Tagged ‘Wavemaker’

L Talbot

Lindsey Talbot appointed GroupM’s chief investment officer

Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.

pexels-cottonbro-5083010

Hello? Brands? Are you listening?

After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.

money-1

GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

trustShutterstock

The impact of the pandemic on client-agency relationships

The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.

pexels-pixabay-373543

How Wavemaker’s new AI platform has been working so far

VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.

Scotties 40th Tournament of Hearts

Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.

Uber Eats Wayne's World

How brands are making the most of the Super Bowl

Some brands are opting out, with others opting in for the first time. How are they all standing apart?

IMG_3145

ICYMI: Wavemaker recognized for workplace culture

Plus, COMMB gets a new member and CBC’s new show tackles “humour resources.”

Screen Shot 2020-10-27 at 4.14.56 PM

Pinterest teams up with YSL Canada for new ad format

The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.

7shifts-x1RdcCxOUXY-unsplash

Wavemaker tunes in with social listening

Wavemaker Listens helps clients understand audiences and consumer conversations by turning social signals into actionable insights.

schittsCreek

ICYMI: Schitt’s goes out with a bang, Nextdoor has a new neighbour

Plus, Wavemaker ranks high for places to work in Canada.

alejandro-luengo-GRXkNlhbY9c-unsplash

COVID-19: The local media impact

Small and mid-sized businesses — which have traditionally been big boosters for local titles — are looking at alternatives to paid media. And small publications are feeling the pinch.