Articles Tagged ‘Wavemaker’

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Wavemaker tunes in with social listening

Wavemaker Listens helps clients understand audiences and consumer conversations by turning social signals into actionable insights.

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ICYMI: Schitt’s goes out with a bang, Nextdoor has a new neighbour

Plus, Wavemaker ranks high for places to work in Canada.

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COVID-19: The local media impact

Small and mid-sized businesses — which have traditionally been big boosters for local titles — are looking at alternatives to paid media. And small publications are feeling the pinch.

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Wavemaker unveils new brand positioning

Two years after its creation, the GroupM agency is focusing on three key pillars of client business: unlock, maximize and transform.

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Wavemaker’s three recent promotions signal change

CEO Kristie Painting says the promotions of Derek Bhopalsingh, Cory Chisholm and Andy Braunston are part of Wavemaker’s efforts to be an “agency of the future” and focus on strategy-first.

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CBC releases details, including sponsors, for Fridge Wars

Appliance and CPG brands have gotten in on the action.

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Vice has the munchies for oat milk

To promote its new Oat Yeah beverage, Silk looks to tap numerous sub-audiences, from environmentalists to early adopters.

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Wavemaker appoints new global CEO

Toby Jenner will move from MediaCom to Wavemaker, following Tim Castree’s move to GroupM North America.

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People Moves: Wavemaker, TLN and more

Plus, Reprise appoints new digital strategy director Pierre Babineau.

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Scotties makes a mass buy to unveil new mascot

Such a good puppy – Kruger is taking to TV and social to unveil the new mascot.

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People Moves: Bell Media, Wavemaker and more

Plus, LinkedIn staffs up its Canadian sales team.

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Spotted! Heineken cuts to the chase

Heineken’s 0.0′s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.

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Spotted! Taco Bell serves sliders to sliders

The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.