Articles Tagged ‘Wavemaker’

Behind the Buy: Activia’s healthy gut challenge gets a digital boost
The media plan includes a particular focus on women who use Pinterest.

Year in Review: Kevin Johnson and Ben Seaton on media that connects
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.

Year in Review: Robert Jenkyn and Nikki Stone on AI and the resurgence of strategy
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.

Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.

David Rusli tapped to be CSO at Wavemaker
The move comes after spending nearly six years at Publicis.

KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.

Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.

KFC makes its closing times a lot more visible
The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.

Taco Bell gives away workwear to promote new menu item
The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.

Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.

KFC gets superstitious for hockey championship by re-airing 90’s ads
The spots were launched on TV, social media, OOH and in brand stores.

The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.