Articles Tagged ‘Wavemaker’

Behind the Buy: Activia’s healthy gut challenge gets a digital boost

The media plan includes a particular focus on women who use Pinterest.

Year in Review: Kevin Johnson and Ben Seaton on media that connects

Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.

Year in Review: Robert Jenkyn and Nikki Stone on AI and the resurgence of strategy

Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.

Strategy reveals the 2024 Media Agency of the Year finalists

The awards show will take place on October 30 at the Koerner Hall in Toronto.

David Rusli tapped to be CSO at Wavemaker

The move comes after spending nearly six years at Publicis.

KFC and KD partnership takes over Yonge-Dundas

The brands’ new campaign also includes paid social networks and influencers.

Trojan Canada pushes the right buttons in new OOH campaign

The brand that’s best known for condoms is vibrating Toronto transit shelters.

O.B. Tampons aims to educate Gen Z

The summer-long campaign includes influencer content, a how-to video and TikTok ads.

KFC makes its closing times a lot more visible

The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.

Taco Bell gives away workwear to promote new menu item

The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.

Spotted! Audible’s AR billboards can be seen with the naked eye

Giant screens appear as windows, showing fantastical images mixed with everyday architecture.

Cannes Lions 2024: Canada hauls in 8 Media Lions

Here are the silver and bronze winners.

KFC gets superstitious for hockey championship by re-airing 90’s ads

The spots were launched on TV, social media, OOH and in brand stores.

The Canadian Out-of-Home Awards celebrated creativity in OOH

Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.

Audible’s first global campaign promises more to imagine

The company aims to establish a consistent voice in all markets where its platform is available.