Articles Tagged ‘Wavemaker’
KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.
Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
O.B. Tampons aims to educate Gen Z
The summer-long campaign includes influencer content, a how-to video and TikTok ads.
KFC makes its closing times a lot more visible
The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.
Taco Bell gives away workwear to promote new menu item
The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
Cannes Lions 2024: Canada hauls in 8 Media Lions
Here are the silver and bronze winners.
KFC gets superstitious for hockey championship by re-airing 90’s ads
The spots were launched on TV, social media, OOH and in brand stores.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
Audible’s first global campaign promises more to imagine
The company aims to establish a consistent voice in all markets where its platform is available.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Two new executives hired at Wavemaker
The new execs bring a combined 30 years of experience to the company’s team in Montreal.
Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.
Silk brings back the milk moustache, only now it’s plant-based
The nostalgic OOH, TV and experiential campaign is meant to help Canadians get more plants in their diet.
