Articles Tagged ‘Wavemaker’

Spotted! Heineken gets behind the wheel, safely

The brand is activating its F1 sponsorship with a racing simulation promoting its alcohol-free variety.

Silk turns its ads into a path for pollinators

The Danone brand is building on the success of its OOH bee hotels to bring more people into plant-based eating.

UM leads Canadian agencies in latest RECMA evaluation

OMD, Initiative, Touche!, PHD and Wavemaker also received high marks on their business performance and internal structure.

Wavemaker Canada adds to its executive team

A mix of hires and promotions are filling new roles in marketing intelligence, operations and client leadership.

CTV Your Morning wakes up with Nespresso partnership

The one-year sponsorship gives the coffee brand various high-profile placements in TV and digital.

Volvo is the first brand to try Cineplex’s new panoramic ad format

A more immersive version of an ad for the EX90 will project onto the side of theatres before Avatar screenings this month.

Spotted! Bonterra’s art installation for a better planet

Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.

Wavemaker Canada names new CEO

Coming from the software and IT world, Ryan Webber will also join GroupM Canada’s executive committee.

Molson is putting more media dollars behind Ultra

Primetime buys and the NHL playoffs are part of an effort to get more reach for the on-trend, “better for you” beer.

Starcom tops Canada’s 2021 media new business rankings

The total value of account wins in Canada was $835 million, according to COMvergence.

PHD and Sid Lee Media win Grand Prix at WARC Awards for Media

Air Transat’s “Vacation Intervention” campaign took the top prize in the Effective Channel Integration category.

Initiative, Wavemaker and Touche medal at 2021 AOY

This year’s virtual awards gala revealed the top three media agencies and Campaign of the Year.