Articles Tagged ‘We Are Social’
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
Ciroc set to ‘Roc’ Toronto Raptors’ fans this season
Diageo Canada’s Nadia Niccoli shares insights on the media plan supporting the brand’s new role as official vodka sponsor.
TikTok is on the rise in Canada, but penetration is still low
The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.
Televisions still have higher penetration than smartphones: study
Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.
What does Canada’s social snapshot look like?
One social media platform is rising much faster than others.
What are Canadians’ preferred social networks?
Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.
TVs, tablets and PCs are still trending up: study
Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.
