Articles Tagged ‘Weber Shandwick’
Spotted! Coca-Cola celebrates Filipino tradition
This is the second year that the brand is launching its “Balikbayan” campaign to reach the Filipino community.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Mastercard partners with Curiouscast for cybercrime podcasts
This is the first time the credit card company has done this kind of brand integration in Canada.
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
Spotted! Canadian Tire takes to the skies to reintroduce paint line
After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.
RBC’s future-focused Canada 150 program
The bank is giving youth $150 and using what they do with the money to fuel a social media-heavy national birthday campaign.
Kraft Heinz returns to tightened media model with TSN
The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.
Blue Ant Media hires digital lead
Andrew Lane is moving to Blue Ant Media, becoming its director of digital solutions.
Spotted! McDonald’s starts a McFlurry frenzy
The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.
Weber Shandwick introduces Mediaco
The PR firm’s Andrew Lane talks about the service, which aims to help brands build “always on” digitial media strategies.
