Articles Tagged ‘Wes Wolch’

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MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?

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MiC Roundtable: What’s happening with influencer investment?

As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.

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MiC Roundtable: The new conversations around investment

The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.

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Blog: Dear creatives, let’s re-think your relationship with media

Cossette Media’s CSO Wes Wolch on why media needs to be brought off the back-burner in 2020.

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Axel Dumont moves to Cossette Media

Dumont makes the move after more than a decade in the GroupM family of agencies.

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Media AOY Bronze: Cossette Media plays the long game

Cossette Media is shifting from being ‘an agency to a partner with more strategic value,’ says Joseph Leon, president of Vision7 Communications.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

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Cossette Media adds to leadership team

The agency has hired Wes Wolch as its chief strategy officer.

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Vice staffs up media, Virtue teams

The media company has hired a new VP to its media team and is officially launching the creative services arm in Canada.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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How Molson has altered its music strategy

The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.

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Industry reaction to New York Times redesign and native ads

Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.