Articles Tagged ‘WestJet’
Coca-Cola becomes Northern Super League official soft drink partner
Smartwater and Powerade will also hydrate the league’s players when the inaugural season begins in April.
WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.
WestJet surprises Winnipeg airport passengers with the Grey Cup
The airline is the official partner and vacation tour operator of the CFL.
Toronto Star contextual campaign speaks to Americans’ post-election angst
The paper’s campaign invites U.S. citizens to read up on Canada before they move here.
Skip launches membership program for more than food
CIBC, Live Nation Canada, WestJet and the NHL have partnered with the delivery app.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
Media Experts takes flight with WestJet
The agency picks up the media planning and buying account from Touche.
Shoppers Drug Mart paints the airwaves ‘Black’: AdEase Radio
WestJet Airlines and Amazon also made the list of the top 10 most active advertisers during the run-up to Black Friday and Cyber Monday.
NHL rallies sponsors for fan fest ahead of Heritage Classic
Hockey season is underway and the league is building our a brand-heavy experiential festivities around the outdoor game.
WestJet picks Touche! as media AOR
The airline aims to put the agency’s data and tech capabilities to work on an insights-driven, digital-first media strategy.
People Moves: Alfredo Tan moves to sports media
Plus, more changes at MKTG and MediaTonik bolsters its Toronto operations.
YouTube revamps its Ads Leaderboard formula
Organic views now carry more weight to benefit the ads Canadians opt to watch.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”
WestJet flies to the top: Media Monitors
The airline made a big jump to land in the top spot in Toronto for the week of March 6 to 12.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
