Articles Tagged ‘WhatsApp’
Meta launches standalone AI app
According to the tech giant, the app is powered by Llama 4, the latest version of Meta’s large language model (LLM).
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
Zuckerberg denies monopoly with Instagram, WhatsApp purchase
The FTC is expected to call Meta current and former executives as well as those from rival companies to testify.
Meta faces potential breakup in U.S. antitrust trial
Zuckerberg takes the stand to refute claims of orchestrating a monopoly.
Brands can now use ad-embedded chatbots on Meta
The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
What’s next for WhatsApp if ads aren’t coming soon?
Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.
Are marketers ready for WhatsApp ads?
Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.
Status ads are on their way to WhatsApp
Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.
Canadian mobile messaging growth to slow: report
According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.
Mobile main ad driver at Facebook for Q1
The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.
Pick your Platform: Brock Leeson dispels messaging myths
From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
