Articles Tagged ‘Women’

Newcomer BIPOC women use social networks and supermarkets for bonding

Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.

Astral’s Boom explodes onto Ottawa airwaves

After the successful rebrand of Toronto’s EZ Rock into Boom FM last year, Astral gives an Ottawa radio station a spin.

How to market to women? Make life easier: study

The latest Nielsen study examines how brands should market to empowered, yet stressed, Canadian women.

Mobile marketing tough with moms: study

The Spider Marketing Solutions study says over half of Canadian moms surveyed are closed off to mobile marketing.

Jill Nykoliation on what women want

The Juniper Park exec shares with MiC how brands can connect with post-recession female consumers.