Articles Tagged ‘Women’s National Basketball Association’

Industry News: CIBC steps up as founding partner of Toronto Tempo

Plus, Chipotle extends multi-year deal with the NHL.

Maybelline New York diversifies media mix in WNBA collaboration

As part of this partnership, Maybelline becomes an official marketing partner of the 2025 WNBA Canada Game.

Re/Max becomes PWHL’s first official realtor

The real estate company has acquired marketing rights to the league and will run ads on select PWHL partner broadcasters and in playing fields in 2024.

We all fly

Air Canada and Rogers partner with the PWHL

The deals with the airline and telco include a social campaign and behind-the-scenes content around the Professional Women’s Hockey League’s players.