Articles Tagged ‘WPP’
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Industry News: WPP boosts AI-driven data offering with new acquisition
Plus, healthcare advertising agency Klick names new head of media strategy and planning.
WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
GroupM makes gains amidst WPP’s overall earnings slump
While its creative, PR and specialist agencies experienced revenue declines, the company’s media investor, saw growth.
Industry News: CMI looked into media habits of Healthcare Professionals
Meanwhile, Stingray expands its partnership with Vistar Media.
Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI
Artificial Intelligence should be a democratizer, not a gatekeeper.
WPP updates RTO policy following similar mandates at Omnicom and Publicis
Employees were informed by CEO Mark Read that they are expected back in the office four days a week.
Coca-Cola turns to social media to launch emotional ad in Quebec
The brand closed 2024 with a campaign that pays tribute to singer and songwriter legend Jean-Pierre Ferland.
GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
Ford bets on social to bring global Bronco platform to Canada
The automaker’s latest campaign aims to reach a wider audience that enjoys an outdoor lifestyle.
