Articles Tagged ‘WPP Media’
WPP Media downgrades global ad revenue forecast
Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
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