Articles Tagged ‘WPP’
WPP guidance flat amid strength in the U.S., decline in Canada
The ad giant improved its Q2 by agreeing to sell off communications firm FGS
Audible’s first global campaign promises more to imagine
The company aims to establish a consistent voice in all markets where its platform is available.
WPP kicks off the fiscal year with mixed results
The company saw gains in Europe and India, but North America showed a 5.2% decrease.
WPP partners with Google to make AI-driven marketing more efficient
The company will integrate Gemini 1.5 Pro technology into its operating system WPP Open.
The&Partnership combines with mSix&Partners to form T&Pm
The new fully integrated agency will operate with “AI at its heart.”
WPP reports increased revenue in 2023, but losses in North America
The London-listed company expects to increase its revenue by 1% this year with its investments in AI.
WPP revises full-year forecast amidst big tech spend pullback
The company, however, is seeing bright spots through GroupM and its CPG business.
GroupM Nexus rolls out Fusion platform following successful trial
The platform was initially built as a planning tool, but its second phase will include the ability to buy and activate retail media campaigns.
Mindshare hires Nancy Hall as North American CEO
The former Matterkind CEO will lead agency operations across Canada and the U.S.
GroupM commits part of its ad buying to Torstar
The agency group’s Canadian arm is delivering locally on a global priority.
Telus brings Carat, Rethink and Hogarth onto its agency roster
Carat replaces Cossette on media strategy, while also handling digital transformation efforts through an “extended workbench” model.
IPG revenue flat in Q1 while WPP continues growth
Both companies had their results tampered somewhat by spending pullbacks from tech clients.
WPP signs on to global news support program
Through Group M, the holding company will help the Media Freedom Cohort pursue sustainable funding for responsible outlets.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Media and creative drive WPP’s Q4 revenue growth
Revenue in Canada is also up on both a one-year and three-year basis.
