Articles Tagged ‘WPP’
GroupM commits part of its ad buying to Torstar
The agency group’s Canadian arm is delivering locally on a global priority.
Telus brings Carat, Rethink and Hogarth onto its agency roster
Carat replaces Cossette on media strategy, while also handling digital transformation efforts through an “extended workbench” model.
IPG revenue flat in Q1 while WPP continues growth
Both companies had their results tampered somewhat by spending pullbacks from tech clients.
WPP signs on to global news support program
Through Group M, the holding company will help the Media Freedom Cohort pursue sustainable funding for responsible outlets.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Media and creative drive WPP’s Q4 revenue growth
Revenue in Canada is also up on both a one-year and three-year basis.
EssenceMediacom officially launches
GroupM’s newly merged agency has a headcount over 275 in Canada, led by CEO Urania Agas.
Canadians are seeking out queer media, regardless of their identity
A WPP report went deep on the platforms and kinds of content 2SLGTBQ+ people are engaging with.
WPP’s revenue growth slows down in Q3
Growth in Canadian operations, however, is up 17.6% on a three-year basis.
WPP continues its revenue growth across disciplines
Ongoing strength in media, demand for strategic PR and investment in commerce and tech pushed revenue up in Q2.
GroupM sets plan to refine media’s ‘insufficient’ sustainability efforts
The framework for reducing emissions in the ad supply chain came with a report calling out the lack of progress the industry has made thus far.
WPP partners with Epic Games to explore the metaverse
The maker of Fortnite and Unreal Engine will tutor the agency on how to make immersive, virtual experiences.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
GroupM drives WPP revenue growth in Q3
Organic revenue grew by 15.7% in Q3, driven by both of its integrated agencies and specialist offerings.
