Articles Tagged ‘WPP’
EssenceMediacom officially launches
GroupM’s newly merged agency has a headcount over 275 in Canada, led by CEO Urania Agas.
Canadians are seeking out queer media, regardless of their identity
A WPP report went deep on the platforms and kinds of content 2SLGTBQ+ people are engaging with.
WPP’s revenue growth slows down in Q3
Growth in Canadian operations, however, is up 17.6% on a three-year basis.
WPP continues its revenue growth across disciplines
Ongoing strength in media, demand for strategic PR and investment in commerce and tech pushed revenue up in Q2.
GroupM sets plan to refine media’s ‘insufficient’ sustainability efforts
The framework for reducing emissions in the ad supply chain came with a report calling out the lack of progress the industry has made thus far.
WPP partners with Epic Games to explore the metaverse
The maker of Fortnite and Unreal Engine will tutor the agency on how to make immersive, virtual experiences.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
GroupM drives WPP revenue growth in Q3
Organic revenue grew by 15.7% in Q3, driven by both of its integrated agencies and specialist offerings.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
WPP partners with Environics on addressable data
GroupM agencies now have access to the firm’s data products, including the cookie-free PRIZM segmentation tool.
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
WPP reports solid Q2 growth
The Canadian market was one of the company’s strongest, with GroupM performing particularly well during the first half of the year.
IPG and WPP return to growth
Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.
GroupM names first global president of commerce
Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.
