Articles Tagged ‘WPP’


What’s the value of vertical video views?

Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.


Poor ROI tracking is hindering digital budgets: study

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.


ComScore and Kantar partner on cross-media measurement

Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.


New Maxus CEO leans into digital with hire

Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.

Copied from strategy - shutterstock_172686401

WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.


Mindshare names Unilever client lead

David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.


Mindshare names chief content officer

David Lang has added the title to his position as president of Mindshare Entertainment.


Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.


GroupM rebrands its search marketing division

Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.

Real Media

Real Media customizes with clickable ad units

The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.


24/7 Media announces new global positions

The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.


GroupM names chief digital investment officer

Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.


GroupM reduces global ad spend forecast

The company has revised its numbers based on factors including a loss of economic momentum.


Internet ad spend hit $85 billion globally in 2011: GroupM

Facebook was the top publisher for the year in Canada, according to the yearly report.