Articles Tagged ‘WPP’

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

DavidPullan

Mindshare names Unilever client lead

David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.

DavidLang

Mindshare names chief content officer

David Lang has added the title to his position as president of Mindshare Entertainment.

money1

Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.

JeffLancaster

GroupM rebrands its search marketing division

Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.

Real Media

Real Media customizes with clickable ad units

The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.

2012.01.05_247realmedia_IreneBondar_0174

24/7 Media announces new global positions

The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.

Bluman.Ari

GroupM names chief digital investment officer

Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.

Money

GroupM reduces global ad spend forecast

The company has revised its numbers based on factors including a loss of economic momentum.

Computer

Internet ad spend hit $85 billion globally in 2011: GroupM

Facebook was the top publisher for the year in Canada, according to the yearly report.

2837cd7

The Exchange Lab names global head of operations

Former director at WPP, Veerle De Lombaerde, has joined the RTB company.

Proctor.Dominic

GroupM grows management

Dominic Proctor has been named worldwide president of the WPP parent company.

Money

Group M predicts 6.4% global ad growth in 2012

The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.

Computer

Xaxis launches tool for video measurement

The WPP company has added a tool which allows advertisers to supplement their TV budgets with online video buys.