Articles Tagged ‘Wrigley’

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Mediacom chews on challenges for Excel spot

In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.

RT-7

MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

gumergency

Excel takes on Gumergencies

The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.

GUM

Spotted! 5 Gum strikes a pose

The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.

Canadasgottalent

Canada’s Got Talent picks up five more

Rogers Media releases details around the final sponsors for its new reality show, including Walt Disney Canada and RIM.