Articles Tagged ‘X’
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit
The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
Bluesky set to launch photo-sharing app as its popularity soars
Flashes will have a similar user interface to Instagram but with different features.
Social media news: X cracks down on parody accounts
Meanwhile, TikTok pleads its case against the sell-or-ban law before the U.S. Supreme Court.
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
X updates its rules to formally allow adult content on the platform
The move formalizes a policy that already existed when the platform was known as Twitter, before Musk bought it in 2022.
B.C. puts online harm bill on hold after reaching a deal with social networks
Snapchat and TikTok say they are working to improve the safety of kids and teens on their platforms.
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
Paul Burns named CEO of SkipTheDishes
The well-known executive has had leadership positions across Canada’s media and agency landscape, including X, Huge and Shaw.
Canadian media buyers talk advertiser fallout on X
Execs from Cairns Oneil, Dentsu and Horizon discuss how a global movement to pause ads on X is playing out in Canada.
