Articles Tagged ‘Xbox Live’

AdRise brings interactive smart TV ad unit to Canada
Both partner companies speak to MiC about the deal, which will see adRise’s inventory offered on SourceKnowledge’s programmatic platform.

Microsoft Advertising names new marketing director
Lynne Clarke has been promoted to the position, replacing Jacqueline O’Sullivan who is moving to the global office in London.

Xbox Live gets inside Taco Bell
For the first time, the online gaming service is advertising a summer-long contest in partnership with the QSR on its website.

Microsoft brings NUads to Canada
The advertising division of the software co is now selling the ad platform, which allows gesture and voice interactivity, to advertisers in Canada, the US and UK.

Microsoft adds 14 content partners with latest Xbox Live update
Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.