Articles Tagged ‘Yahoo! Canada’

mobile, Instagram

How social “ate media” in 2016

Yahoo’s Yannis Dosinos on how social is trouncing news, why gaming can’t catch a break and the future of the phablet.


Yahoo Canada’s Olympic plans

The online platform has tied up with former Canadian soccer player Karina LeBlanc for its coverage of the Rio games.


Meet Yahoo’s new Canadian media lead

Noel Hulsman takes on the role after years working on the editorial side at the company.


How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

Yahoo Sports _soho

Yahoo Canada sites to trigger ads based on real-time events

Advertisers looking to reach consumers on the online media company’s portfolio of sites can now run adaptable campaigns across platforms.

Yahoo gemini

Canada Drives looks to scale up with smart targeting

By investing some of its media spend on Yahoo’s native ads marketplace, the Vancouver-based auto lender sees a 25% increase in conversions.

Canada Blue Jays

What got Canadians’ attention in 2015

Justin Bieber made the most advances in his Instagram following while people focused on global events, the Blue Jays and the Canadian dollar in 2015.

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Two-thirds of Canadians okay with branded content: survey

Yahoo Canada releases a study on online users, detailing how they consume content.


Yahoo launches native ad unit extension

The company has expanded the capabilities of its Gemini video ad unit to allow marketers increased targeting for video app-install ads.


Yahoo bringing mobile strategy to Canada

Featuring swipes instead of scrolls, Yahoo! is launching its visually focused Android app in the country.

yahoo instream

Yahoo rolls out in-stream ads in Canada

The native units will appear in content streams across platforms on the company’s homepage, apps and email service.


IAB Canada adds new board members

Paul Burns from Shaw Media and Yahoo Canada’s Claude Galipeau are joining the organization’s board of directors effective immediately.

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Yahoo Canada following in US footsteps

Country manager Claude Galipeau speaks about Yahoo Canada’s video initiatives and shares which Canadian originals are Yahoo Screen’s biggest hits.


Yahoo’s latest updates

Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.


Microsoft narrows its focus

Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.