Articles Tagged ‘Yahoo’
Hivestack makes its OOH inventory available on Yahoo’s DSP
The programmatic company is giving advertisers another omnichannel platform through which they can access its network of digital screens.
Verizon sells off Verizon Media
The acquisition allows Verizon Media to focus on continued digital media growth.
Verizon Media axes 150 jobs, including Canadian positions
For the second time this year, the global media company has announced layoffs across its brands.
Does Tumblr have a future for advertisers?
The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.
Verizon rebrands Oath, adds to Yahoo Finance
In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.
Oath reintroduces itself to advertisers
The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.
ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post
In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.
How social “ate media” in 2016
Yahoo’s Yannis Dosinos on how social is trouncing news, why gaming can’t catch a break and the future of the phablet.
Blog: Big data now rules the ad world
Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.
Verizon seals Yahoo deal
Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.
A demo study that’s not about millennials
Still have your attention? New stats on Canadian Gen-Xers from Yahoo! that detail the group often seen as forgotten by marketers.
Yahoo Canada’s Olympic plans
The online platform has tied up with former Canadian soccer player Karina LeBlanc for its coverage of the Rio games.
Meet Yahoo’s new Canadian media lead
Noel Hulsman takes on the role after years working on the editorial side at the company.
ICYMI: Sportsnet layoffs, Heineken’s new shop
In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.
Yahoo’s new head of global media
The publishing company has promoted Marie-Helene Savard to the new role to head its content business in several global markets, including Canada.
