Articles Tagged ‘Yahoo’
Netflix expands ad capabilities with Yahoo DSP integration
The partnership, launching later this year, enables programmatic ad buying on Netflix through Yahoo.
Yahoo integrates CAPI into its DSP
The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.
Taboola launches performance platform Realize
The tool works similarly to a DSP, but has direct connections to the company’s network of publishers.
Yahoo’s DSP the first to adopt IAB data transparency labels
The labels, similar to the nutrition format on food and bev products, are meant to provide a clearer outline of third-party data segments.
Yahoo extends ID solutions availability
The identity solutions suite can now be integrated across publishers via leading SSPs and header bidding marketplaces,
Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.
Yahoo adds identity testing to its DSP
The addition to the Yahoo Identity Solutions suite lets advertisers test campaigns in a simulated cookie-free environment.
Hivestack ‘curates’ a new experience for buyers
The adtech company is rolling out an updated platform that offers customizable inventory sourcing and curated deal management for buyers.
Yahoo selects Amazon Web Services for its adtech business
Yahoo Ad Tech will now migrate all of its ad-related technology workloads to the public cloud provider.
Hivestack makes its OOH inventory available on Yahoo’s DSP
The programmatic company is giving advertisers another omnichannel platform through which they can access its network of digital screens.
Verizon sells off Verizon Media
The acquisition allows Verizon Media to focus on continued digital media growth.
Verizon Media axes 150 jobs, including Canadian positions
For the second time this year, the global media company has announced layoffs across its brands.
Does Tumblr have a future for advertisers?
The micro-blogging platform was reportedly sold for under $10 million. But three buyers weigh in on how it could potentially prove its worth to advertisers.
Verizon rebrands Oath, adds to Yahoo Finance
In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.
Oath reintroduces itself to advertisers
The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.
