Articles Tagged ‘Yellow Pages’


Falling print revenue dogs Yellow Pages in Q3

CFO Ken Taylor said the company no longer anticipates it will finish 2017 with overall digital revenue growth.

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Beforeifly flies into market with TIFF sponsorship

The Canadian travel company is using VR at the festival to attract an international crowd to its services.


Yellow Pages CEO exits, CFO named interim lead

Ken Taylor is taking over the post as the company announces it expects to fall short of its digital revenue goals for 2017.

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Weakness in print drives lower revenues for Yellow Pages in Q1

The company announced a new strategic plan which will see it focus on acting as a “content hub” for small and medium enterprises and focusing on upselling with digital products.

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Yellow Pages digital revenue rises, but print falls

The print and digital listing company’s digital rev now represents nearly 70% of its total revenue, but visits to digital properties have still decreased.


Brad Furtney joins Juice Mobile as sales VP

The former Twitter agency lead is tasked with growing the company’s presence.


Working the reputation game: blog

Departing MiC news editor Sonya Fatah on why big-picture studies about Canadian cities are data points in the business of hyper-targeting.


iProspect bolsters its team

Two new directors join the Dentsu Aegis-owned company’s team in Canada.

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Yellow Pages connects the heart, mind and tummy

As part of its first major consumer-facing effort, the company has launched a mobile-first campaign aimed at urban consumers across five Canadian markets.

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Yellow Pages demonstrates its small biz creds

The digital media co has launched a digital campaign featuring its own short-term Lemonade Stand in Toronto.

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Yellow Pages posts digital gains

The Montreal-based company is on a digital-transformation path, with revenues from that sector comprising 65% of all revenues.


Juice mobile launches Nectar Futures

The new platform will allow advertisers to buy mobile ad inventory ahead of time.


How Yellow Pages will Juice its latest acquisition

Neil Sweeney on how the new entity born out of the acquisition of Juice Mobile will fit in with its parent company.


Making the most of Google search on mobile

An eye-tracking study by Mediative shows how consumers engage with the ads in organic listings on the site.


Yellow Pages snaps up Juice Mobile

The online publisher has acquired the mobile-focused ad-tech co to benefit from its programmatic platforms as its digital revenue grows.