Articles Tagged ‘YouTube’
Google allows brands to target viewers of Youtube creator videos
The move follows research that shows Gen Z are increasingly watching content around trending topics.
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
Performance metrics improve when brands partner with creators
A new Dash Hudson report explores how the AI is changing influencer marketing on social networks.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
ThinkTV update shows continued strength of television
The combination of linear and broadcaster streaming services still dominates across all age demos in Ontario and Quebec.
True crime, news and comedy are the favourite genres for podcast listeners
Triton Digital’s latest report shows that monthly audio listening continues to increase in Canada.
Nissan and RW&CO. among the new sponsors of Juno Awards
TD Bank Group, SiriusXM Canada and TikTok return as sponsors of the awards, which will be held next March.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
GroupM convenes a team to reenvision ad formats for the streaming era
The Ad Innovation Accelerator includes network rivals BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube working together to update the 30-second commercial.
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
Co-viewing and fanning out: YouTube trends for 2023
YouTube says participatory viewing experiences in the living room are growing as Canadians take online viewing to the big(ger) screen.
Report: How marketers can build brand loyalty with new Canadians
New research from Google illustrates the opportunity for Canadian marketers to use search campaigns and YouTube to reach newcomers before they even arrive in the country.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
