Articles Tagged ‘Y&R’
ICYMI: Ad agency moves, Ipsos adds CMO
In case you missed it: Sid Lee acquired, Y&R folded into Taxi and Twitter adds to mobile tools.
Jaguar ups engagement with interactive ad
The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.
WPP agencies launch Ford-specific shop
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.
Ford partners with Beyond the Rack
The carmaker is targeting young women with its first-ever sponsored sales event campaign.
enRoute taps people power for restaurant awards
The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.
BMO makes the ‘BMOst’ of summer
The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.
Ford goes further in Quebec
The car company launched a Quebec-only campaign that features mini documentaries, including one about Montreal Canadiens GM Marc Bergevin (pictured), airing on TV and online.
Globe and Mail partners with Lincoln
The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.
Danone relaunches Silhouette
The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.
Hotels.com clears things up
The online hotel destination rebrands and launches a national campaign aimed at making its services more transparent.
