Articles Tagged ‘Yum Brands’

IPG Mediabrands wins new business with Yum! Brands

Team Accelerate was created to lead all media strategy, planning and buying for KFC, Pizza Hut and Taco Bell.

The Verdict: How did Taco Bell’s Snapchat buy impact store visits?

The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.

Spotted! Taco Bell’s cheesy OOH execution

Taco Bell kicks off 2019 with a splash (of cheese) with a new kind of interactive billboard.

Taco Bell Canada makes fans eat their words

The Yum! Brands QSR is bringing its Doritos Locos Tacos north of the border with its biggest launch of 2013.

Pizza Hut releases a love song

The Yum! Brands QSR is sharing the Valentine’s Day love by serenading its Facebook fans.

Pizza Hut serves up a blast from the past

The QSR is taking consumers back to the time of $10 pizzas with a TV and online campaign that leverages its recent partnership with Sportsnet.

Pizza Hut signs year-long deal with Sportsnet

Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.

Taco Bell’s call to rebel

The QSR launches a cheeky ad campaign, hoping to gain support from idiosyncratic 18- to 24-year-old males.